[I do suspect that this ban has something to do with not offending the Muslims in Canada as the part banned is about beer-ed]
First it was banned in the UK for its use of the word “bloody” and now Canada has vetoed a scene in a controversial Australian tourism campaign where a character lures visitors by saying “We’ve poured you a beer!”
Just days after the Broadcasting Advertising Clearance Centre lifted its ban on the ad, which centres on the slightly risque phrase “bloody hell”, Australian Tourism Minister Fran Bailey said Canadian regulators had now lost their sense of humour.
“Buying a mate a beer is about as Australian as you can get. But the Canadian regulator has banned the shot because implied unbranded alcohol consumption (a part-empty beer glass) is unacceptable,” Bailey said in a statement.
While Canada doesn’t appear to have a problem with the word “bloody”, it has also prevented the ad from being broadcast during two family programmes because of the word “hell”.
The ads begin with characters saying: “We’ve poured you a beer and we’ve had the camels shampooed, we’ve saved you a spot on the beach … and we’ve got the sharks out of the pool”.
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1 response so far ↓
1 prominentYYZ // Mar 22, 2006 at 9:43 am
a partly emptied beer glass in an ad is a hell of a lot less objectionable than massive third world immigration !
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