He doesn’t fit the pasty white profile of “Joe” from the famous Molson Canadian ad that promoted a cool new brand of patriotism, but Victor Wong has a similar message – with a twist to match the new, more colourful face of Canada.
“In terms of my nationality, I’m Canadian, but in terms of my ethnicity, based on where I personally situate myself, I’m Chinese ” said the second-generation immigrant and executive director of the Chinese Canadian National Council.
“That is my mother tongue. It’s the cultural group I identify with. In terms of my typical features, others would identify me as a person of Chinese descent.”
According to the latest census data released Wednesday, the number of people who declared themselves Canadian, either alone or in combination with another ancestry as did Wong, actually dropped slightly since the last census.
But declaring oneself “Canadian” still remains a popular option.
In 2006, 32 per cent of respondents described themselves as all or in part Canadian, slightly less than the 39 per cent who did the same in 2001.
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